Boosting sales and retention in telecom
WOW! has been partnering with Green Stone since 2019 — redesigning and evolving their web properties. Since joining the WOW! account in 2022, my focus has been on the latter, optimizing small interactions or whole journeys using data from A/B and user testing. Additionally, when new products or initiatives roll out, I would integrate these features with existing design pattens.
Insight 1
To ensure that this crucial conversion point is performing well, the team has constructed and tested many card treatments to visually simplify and increase click-through rate.
Insight 2 *coming soon*
To drive sales for this TV add-on, we evaluated and designed for all digital touch-points starting from the homepage to service activation.