Project Overview

Unlocking seamless key kiosk design


Minute Key (a.k.a. MK) has had a long term partnership with Green Stone — working on early stage industrial design of their kiosk, web design, and the kiosk interfaces. I joined the team to help evolve and improve the digital interfaces with a new look & new endless aisle shopping experience.  





Problem
To compete with the offering of other key kiosks, Minute Key came to us to implement an endless aisle shopping experience. 

A challenge arises with having thousands of key types and designs: the user journey becomes increasingly complex and burdensome on customer’s cognitive load.

Solution
Our main priorities were to keep the path conversion as short as possible and prioritize features with high ROI. In our design process, we looked to ways reduce the number of steps in the journey and find ways to increase average cart value. 

Ultimately, our design solution led to a major reduction in checkout time and in areas where time couldn’t be shortened (machine cutting keys), we added in moments of joy.
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Priscilla i Tsang 2024 
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