Designing the interface for a key copying kiosk, bringing delight during the duplication journey.



Minute Key
UX/UI Design, Animation
2023

Find a kiosk: www.minutekey.com/key-services/



Project Overview

Unlocking seamless key kiosk design


Minute Key (a.k.a. MK) has had a long term partnership with Green Stone — working on early stage industrial design of their kiosk, web design, and the kiosk interfaces. I joined the team to help evolve and improve the digital interfaces with a new look & new endless aisle shopping experience.  





Problem
To compete with the offering of other key kiosks, Minute Key came to us to implement an endless aisle shopping experience. 

A challenge arises with having thousands of key types and designs: the user journey becomes increasingly complex and burdensome on customer’s cognitive load.

Solution
Our main priorities were to keep the path conversion as short as possible and prioritize features with high ROI. In our design process, we looked to ways reduce the number of steps in the journey and find ways to increase average cart value. 

Ultimately, our design solution led to a major reduction in checkout time and in areas where time couldn’t be shortened (machine cutting keys), we added in moments of joy.


Research & Planning

Finding the key steps in our user journey 





Current Experiences
To understand the current design of the MK kiosk and its competitors, I tried out each kiosk and recorded the experience of copying a simple house key.  





Key Hero’s Experience





Gaps and New Features
MK’s current experience is much simpler since it has less features. 
To stay competitive we aim to add the following functions: 
01 Endless Aisle — shop from an “endless” number of key designs available in kiosk or shipped for free 02 Scan Multiple Keys — allow for multiple keys to be scanned during a single shopping session03 Upsell — incentivize purchasing more than one key  
04 Save Keys — store a digital copy of keys for emergencies or convenience  05 Buy Other Keys — purchase car keys and RFID key fobs
*solved in a separate project*




Updated user journey 
To determine where best all these features should go, I created a new user flow to document the journey intricacies.

The final user journey shown here went through many iterations as new information was revealed during design reviews with the client. Keeping this updated was crucial to our team’s organization.





Visual Design

Simplifying complexity


After mapping out the user journey, and designing the pages in simple wireframes. I leveraged our existing design system and worked with a visual designer to create the iconography, card systems, and animations to create a cohesive and delightful experience.



overview of checkout


typing in a coupon code



key scan animation
checkout animation


Outcomes & Reflection





Project Outcomes
We improved the key copying process and incorporated the endless aisle experience delivering designs, testable Figma prototype and voiceover script. since then, the prototype was taken to be user tested which showed a 25% reduction in time-to-purchase. Currently, these new journeys are being developed. 







Learnings
It was enjoyable going to do in-person research by copying my own set of keys. Since this was the first time designing for a kiosk, there were additional challenges to consider compared to designing for a website or app. Specifically, the touch sensitivity of the screen and voiceover.

I closely collaborated with the senior visual designer to design the key selection page and animation interactions. We carefully considered the size of each element so that important pieces of information are visible on the limited real estate, but that selectable elements are easily clickable. Furthermore, the animations we designed needed to be simple as we noticed a bit of a delay with the kiosk’s display. 

Designing intuitive and contextually relevant audio prompts was particularly difficult, but one of the most rewarding aspects of this project. Through collaborating with our copywriter, we carefully considered the right balance between providing informative guidance and avoiding information overload. After completing the final set of screens, we were able to refine the voiceover expereince to ensure it was seamelss and enhanced the journey.

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Priscilla i Tsang 2024 
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