Showing a Sneak Peek

Creating preview cards that apply to all markets





Problem
To stay competitive, WOW! will start offering different plans or pricing based on the location of service.

Our original designs, showcasing full plan details and price won’t work as customers may be confused why the actual price is different from what they saw on the homepage or if the plan they were looking for is not available at their home or office.

Solution
We proposed creating a new set of cards that teases plan information before we have the service address.

Depending on the amount of information needs to be shown, we’ve developed 3 levels of “locked cards” that scale up in how much detailed information is displayed. Once the customer enters a serviceable address, the cards display the actual plans and prices they can choose from.




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Priscilla i Tsang 2024 
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